A bus in computer language is normally a slightly technical term referring to the innermost workings of your hard drive - really good to see it being used here in its proper context and combining mobile and fixed internet.
Great story in psfk about how Google India is using a bus to travel through the state of Tamil Nadu to encourage people to understand how practical the internet is.People love buses and novelty.
By encouraging people to come on board and play with computers Google will show how practical the internet is in loads of ways. This applies especially to families that are split across large geographical areas .
Through email , social networking sites , webcams etc they can see how easily accessible the internet is in todays world , and how they can keep in touch through cellphones as well as laptops etc.
Google always does a good job of promoting the practicality and simplicity of what it does as a company. It reinforces in lots of peoples mind the implicit connection with its products and what the internet is capable of doing , be it through search , gmail , blogger etc.
With people who are new to the online world , clever stunts like this will dramatically reinforce those beliefs.
And , of course you can follow the whole journey of the bus in real time with google maps !
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