In a move that may well signal a change in direction , Google has announced that in addition to its text based ads , it is also to start selling contextually based video ads , as part of its AdSense for video advertising programme and has already signed up twenty customers.
According to Reuters , Google has already signed up'YuMe , an online video advertising network , comedy site MyDamnChannel and Brightcove , an Internet tv platform , whose clients include CBS , Time Warner and Discovery channel'.
The move into video advertising by Google and other companies has long been expected and eagerly awaited to see how it would work.The huge success of online video has ensured that advertising would follow and drive in a way that podcasting never really did.
Online video advertising will also complement text based advertsisng and shouldn't in any way really compete against it.It will also serve as a very sound testing board for at least one approach to mobile advertsing.Video and phones ahve almost grown up together in the last few yaers and people are very comfortable with the whole idea of shooting , uploading , downloading and watching video clips on a phone.
It would seem very natural from an advertisers viewpoint to somehow weave watching ads that are relevant to the video into the video itself in a way that is not intrusive and something that text based ads could never really do in the same way.
Video ads may well turn out to be the future of mobile advertising as well as a highly lucrative form of online advertsing.It remains to be seen if there is any real benefit to the consumer as a spin off !
Reuters
yume
my damn channel
brightcove
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