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Microsoft going even more mobile

So much seems to have been written the last few days on Microsoft's bid for Yahoo that it seems almost to have become a magnet for anyone , anywhere to write about . and I'm almost loathe to add to it, however... there is a really good article in Finance Week that makes a key point that hasn't really been covered much elsewhere.

Yahoo teams up with T-Mobile

Yahoo has teamed up with T-Mobile in the UK to to provide target based advertising to T-Mobile's customers.
It already has a similar deal with Vodafone , giving it access to two of the UK's main carriers .
Reuters reports the tie up between the two companies and says it shows how the potentiallly enormous growth in mobile advertising has yet to begin really, and how mobile advertising can actually be far more effective than most other forms.

Yahoo go Mobile

Yahoo have launched their latest version of yahoo go which is really interesting not purely because of what it can do , but more becuase of what it says about Yahoo's obvious sense of future direction about the Internet.