Mobile Internet Watch . Com

Cellcrypt make ground in voice call security

One of the challenges facing the telecoms industry is how to integrate the free use of calls over the internet with cell phones.

It seems inevitable that most phones ( whatever else they do ) will at some point in the future be able to switch between a cell phone network and a wireless internet network , depending on where the user is.

It is hugely fragmented at the moment , but logic says that that direction is inevitable at some point in the future.

Berners-Lee comes out against Behavioural Targeting

In an interview with the BBC , Tim Berners-Lee has strongly come out against the idea of an ISP being able to sign him up to any form of advertising based on his personal web surfing habits.

( photo:bbc/pa)

EU pushes Nokia as TV mobile standard

The European Union has adopted technology made by Nokia as the preferred standard to be used by member states in a move that it hope swill provide a degree of certainty and stability in an emerging market.

Intel launches Mighty Atom

Intel have recently released their new processor , known as Atom , that has specifically been designed for powering devices that can run on the mobile internet.

BBC re-launches mobile site

The BBC has completely revamped its main website ( not for the better . in my opinion !) and in the process has taken the opportunity to revise and re-launch its mobile site for smartphones and pda's.

Apple help launch fund for iPhone developers

Aptly named the iFund , Apple have teamed up with a firm of venture capitalists to launch a $100 million fund which will invest in software developers who come up with good business ideas for the iPhone.

World's first made-for-mobile ad ?

Return2Sender was Ireland's first Mobile Marketing agency , founded in 2000 , and seemingly at the forefront of being involved with the development of the mobile internet in Ireland.
They have produced what they say is the first made-for-mobile ad in Ireland and possibly the world.
Not entirely sure it works for me , but is a great thing to have done !

Watch here

Return2Sender

Ubunto shows mobile open source future

In light of the story about how we are going to have 90 million MID's by 2012 , this is a really interesting follow on .Ubuntu is a community of developers , around since 2004 , which makes open source software , based on Linux.Their latest product is Ubunto Mobile and they are targeting companies aiming to deliver MID's this year.

Huge growth predicted in mobile devices

A study by market research firm ABI has estimated that there will be a growth in MID's ( Mobile Internet Devices ) from around the current figure of just under 3.5 million to around a whopping 90 million by 2012 , world wide.

Space Data goes truly mobile

An american company is using weather balloons to provide cell phone coverage to rural areas of the United States in a move that could mean internet access will eventually become accessible to pretty much everyone, irrespective of how remote the area in which they live.

Now Yahoo gets into Behavioural Targeting !

The term behavioural targeting one of those awful phrases that is set to become embedded in our language and culture as it embraces the different ways companies will look to collect information on consumers with a view to selling them more specifically targeted goods

Lunar Cell Phones !

This really is forward planning.The US and UK have announced a joint initiative that will effectively research the potential for cell phone communications on the moon as part of a larger programme that will also try and understand more the structure of the moon and listen for moonquakes !

Major Japanese company shows mobile growth

Tokyo based eAccess , one of Japan's leading IT companies , has seen its revenues slow dramatically from its adsl broadband business and is looking to substantially pick up growth from its customers who use smartphones.

Google changes tack on ads

In a move that may well signal a change in direction , Google has announced that in addition to its text based ads , it is also to start selling contextually based video ads , as part of its AdSense for video advertising programme and has already signed up twenty customers.

Microsoft takes advertising in new , possibly mobile direction

Following its recent acquisition of aQuantive . Microsoft is launching a new advertising/marketing initiative that is based much more around the activities that precede and include a sale , rather than just the 'last ad clicked' approach which is currently the norm within online advertising.